Search Engine Optimisation & Marketing Services
SEO – Organic Search Engine Optimisation
Organic search engine optimisation involves optimising your site to perform better in the “natural”, unpaid, search engine results. These search results are not just the text listing of your site on Google or Bing, but also include local searches (maps), reviews, video searches, image searches and more. Organic SEO approaches include changes that are made to the text of your webpage, the structure of your navigation, and your website coding as a start and then branches out to include link building, branding and your online reputation. Organic SEO services help search engines to “read” and “understand” your site so that your website will rank well for the keyword phrases that it should. Once your website is optimised it is important to give it a competitive advantage with link building and exposure.
Organic search engine optimization is not only the best way to let the search engines know what your site is about, it is THE best way to let your visitors know what your site is about. Providing clear information to your visitors and potential clients will boost the effectiveness of your website.
Search Engine Optimisation Services:
Website Search Engine Optimisation
Analytics Reporting & Analysis
SEM – Search Engine Marketing
While SEO is part of Search Engine Marketing, SEM generally refers to paid internet marketing as opposed to the "free" organic website traffic. Search Engine Marketing is a cost efficient way to get your company name out there and attract qualified website visitors at a minimal cost. An added bonus of SEM is that you can track your marketing efforts and know pretty quickly what ad campaigns are working well and which ones are not. Armed with this information, PPC marketing specialists can optimise ad campaigns to ensure that all advertising dollars are being put to their best use.
Paid internet advertising includes but is not limited to email marketing, PPC advertising, banner advertising, media buys and directory submissions.
Paid Internet Advertising Services: